If you’ve missed Chris Brogan’s story about a day-in-the-life of an imaginary social media marketing exec, Yolanda, you’ve missed something special.
As well as providing an insight into the way social marketing works, the post demonstrates quite clearly just how powerful storytelling can engage your readers. That’s plainly evident in the stack of comments the blog prompted.
I think, however, that there is something important to note here about how storytelling can be used in explaining new phenomena to readers and listeners.
For example, what if you’re trying to persuade your boss to embrace social marketing techniques? You boss might be one of those overworked technophobes who doesn’t understand the Net and doesn’t want to. A story is a great way of showing what the world is like out there nowadays.
Alternatively, Yolanda’s story could be adapted to your CV. Job applicants often struggle to explain the kind of skills and work they do. Especially in the emerging social media and marketing landscapes. On paper “social media” skills might mean very little to a crusty CEO. But the story of Yolanda, engaging with an online audience, shows how customer relations and business leads are operating in new territories now.
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