Swedish Business Blogging

Johan Ununger, Managing Director of Swedish food manufacturer Saltå Kvarn, gave an excellent insight into successful business blogging at today’s Disruptive Media conference.

Ununger, a self-confessed former long-haired hippy, has overseen a major upturn for the company in the last few years. Simultaneously, Saltå Kvarn have embraced blogging as a means of engaging with their customers and community.

Saltå Kvarn’s blog is regularly updated, written in an engaging, personal tone and provides an insight into the way the company works. More than that, it is also a space where the manufacturer and customer can discuss new products, ideas, and ways in which food can be enjoyed to the fullest.

If you read Swedish and you’re a manufacturer looking for an example of best blogging practice, check it out. Niclas Strandh has also blogged about Ununger’s keynote in Swedish.

For those of you who don’t read Swedish, why not just have a look at the pictures of the goats!

Image: FlickrCC

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1. Swedish Blogging Goes Mainstream
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3. Avoid Business Blogging Burnout – Guaranteed!
4. Can Social Media Help Swedish Business?
5. Blogging Doesn’t Just Bring Business