Johan Ununger
Ununger, a self-confessed former long-haired hippy, has overseen a major upturn for the company in the last few years. Simultaneously, Saltå Kvarn have embraced blogging as a means of engaging with their customers and community.
SaltÃ¥ Kvarn’s blog is regularly updated, written in an engaging, personal tone and provides an insight into the way the company works. More than that, it is also a space where the manufacturer and customer can discuss new products, ideas, and ways in which food can be enjoyed to the fullest.
If you read Swedish and you’re a manufacturer looking for an example of best blogging practice, check it out. Niclas Strandh has also blogged about Ununger’s keynote in Swedish.
For those of you who don’t read Swedish, why not just have a look at the pictures of the goats!
Image: FlickrCC
About Jon
