Tips to Make Your Marketing Unique

October 10, 2011 By 10 Comments

Listen to the show here:

[Right click to download]

A unique and innovative businessman


I was sad to hear about the death of Steve Jobs last week.

As a life long Mac user, Steve has done a massive amount to shape my life and career. From the moment I got a Mac at university in Trondheim, I fell in love with computers that were easy to use, elegant and friendly.

Over the year’s I’ve had six lap tops, three desktops, a couple of ipods, iphones and now an ipad. Apple also drive my intenet network around the office.

The thing I admire most about Steve was his ability to stick to his guns. He launched coloured, flavoured computers in the 90s when everyone else was making sleek black slabs. He took on the music industry and changed the way we buy music, and then gave the phone a real kick up the backside withe launch of the iPhone. As I ride the metro here in Stockholm I’m amazed at the amount of iPhones I see. Just last week I sat opposite a teen, probably 13 or so, fiddling with his iPhone 4. The thirteen year old I once was could not have imagined the access to the world this lad had from the device in his pocket. Truly amazing.

As a business owner and someone that works with online marketing and content creation, I’m a firm believer in trying to find my own unique voice.

This podcast is all about finding your own voice too. [Read more...]

Filed Under: communication strategy, marketing, Podcast Tagged With: , , , ,

What’s Your Workspace Like Today?

March 4, 2011 By 7 Comments

Instead of “casual Friday” it’s “chaos Friday” chez Jontus Media today. So just for fun here’s a picture of my home office work station plus a shot of one of the office “workers” trying to get in on the picture. Her name is Tia!

Friday chaos desktop style!

Miss Tia fancies a bite of an Apple Mac

Go on…

What’s your desk like today?

Filed Under: news Tagged With: , , , ,

The Future’s Mobile, Is the Future Bright?

August 27, 2010 By Leave a Comment

Whilst the technological gravy train rattles along, and new generations of iPhones and Androids achieve greater market penetration, I don’t believe content marketers, communicators and PR folk have got to grips with mobile yet.

mobile marketing aps

Something to get excited about?

We’ve only just got used to writing for the web, implementing search engine optimization best practice, and exploring what social media communications channels can do for us. But if we look over our shoulder, mobile is about steam roll over us.

Mobile is Picking Up Speed

Nielsen revealed at the start of August that 25 percent of American’s own a smart phone.

I can’t find the figure for Sweden, but if traveling on the Stockholm T-bana is anything to go by, I’d put the figure at over 50 percent here – and that’s a low estimate. Literally everywhere you look in this city people have iPhones or Androids. At my morning meeting there were: 3 iphones, 1 iPad and an Android. Nuff said!

No wonder the big guns are muscling in. Apple’s exciting some (content) marketers with iAds – promising to give brands access to the global audience of iPhone touch users. And Google is gearing up to dominate everything else.

Despite the wonderful potential for B2B marketing, I’m afraid I just can’t get excited by mobile ads. [Read more...]

Filed Under: Uncategorized Tagged With: , ,

Marketing Yourself with an Exclusive Story

June 23, 2009 By Leave a Comment

Form, Function & Story wrapped by Apple

Form, Function & Story wrapped by Apple


The news that Steve Jobs had a liver transplant a couple of months ago caught my eye this week, particularly as it came hot on the heels of the launch of the new iPhone 3GS. Once again, here was Apple deploying its masterful communications strategy of only communicating something when it wants to.

Once the new iPhone had grabbed all the headlines (and stocks had gone up), the company felt it was okay to leak news of Steve’s operation. At least, that’s how I read it.

Who needs social media?

You get the distinct impression Apple doesn’t give a damn about social media. Or rather not participating themselves in it. They’re not jabbering away on Twitter or giving us an insight into every move they make via some corporate Steve Jobs blog. No, they leave that up to their fan-base of brand ambassadors who generate masses of daily content that ultimately help to market Apple computers, iPods and iPhones.

To read a lot of the social media commentary that’s emerging at present you’d be forgiven for thinking that you’ve got to be out there, talking and communicating all the time. But Apple knows you don’t have to do that.
They rely on their loyal community to do that for them.

A lot of this comes from the fact Apple have carved out a distinctive brand identity as the favourite electronics manufacturer of design-conscious, hip consumers in all demographics. Kids, moms and business types all glow with pride at their MacBooks or iPhones.
[Read more...]

Filed Under: marketing, storytelling Tagged With: ,