It doesn’t matter how much you intend to achieve with your online marketing if you’re not actively producing the work that’s necessary to even give a shot at succeeding.
Hopes and dreams will not help you achieve your goals; you need to develop an online marketing strategy with clearly spelt out, actionable tasks. If not, the risk is that you’ll either lose focus â€“ constantly chatting on Twitter â€“ or wander off topic in your blogging.
It doesn’t matter if you’re a solo consultant, a small business or the member of a marketing team, it’s vital that you have a set of tactics to put into practice each day. For example, let’s say you’ve decided that publishing a business blog is a key strategy to increasing your presence in Google (search engine optimziation) and and demonstrating expertise. Deciding on the tactic isn’t enough. You have to follow through, or you’re simply kidding yourself.
Why not try something like this:
Rather than writing when and if motivation and inspiration strikes, schedule your blog topics for a month at a time. I find the best way of doing this is to write 25 titles in a spreadsheet, identifying what aspect of my target audience each post is meant to appeal to. Then when I open up my computer at a designated time, inspiration is prompted by the title or notes that I’ve made for that post.
If your sole job is marketing and communications it’s obviously easier to schedule specific time for content creation like this than if you’re a consultant jugging marketing alongside your actual job. Nevertheless, even a busy small business can create online content efficiently if adequate time is regularly set aside for producing the work. [Read more...]