I've got a guest post up on Mark Schaefer's brilliant blog today about how business blogs often fail to convert visitors into clients. By means of a follow up I was thinking about how we as online communications, marketer and PR folk can ...
Tag Archive: blog
Content Marketing is a Commitment, Not a Campaign.
It takes time to for online content marketing to yield results. Despite what those marketing snake oil salesmen might tell you. In the old days before the internet you could grab an audience's attention by the throat with a 30 second ad on TV that literally burst onto the screens, propelling them to your store. [caption ...
3 Questions We Couldn’t Answer Before, But Can Now
After using and recommending the WordPress Thesis Theme for over a year – and being very happy with the results – it was time to try Headway. So here's my first question:
Can You Build a Community Around Your B2B Blog?
So you've been running a business blog for a while now. Maybe it's hosted on at a different domain to your regular business site, maybe it's not. Maybe you try to be more informal, more conversational than you allow yourself to be on the "real" site. But what if it's not working? What if 90 ...
What Do People Want Online?
If you're setting out to develop your online marketing and communications strategy you should ask yourself an important question: What do people want online? There's no point filling a website, blog or twitter account with endless ...
Teach for Reach
Whilst your content marketing might be entertaining, informative, snappy and sexy, you might want to try teaching for reach. For example, if you run a copywriting agency don't just bombard clients with ads, banners, testimonials or sign-up forms, set out to actually teach them. My post last week
When Good Content is Better Than Great Content
A lot of content marketers will tell you that your content has to be perfect. Outstanding. It really has to hit the mark. Trouble is sometimes companies spend so long tweaking the content, talking to focus groups, trying to second think through every possible permutation that by the time something's published it's lost its ...
Your Audience Needs to Love What You Do
Does your content marketing inspire a loyal following or leave people cold? Do people really love what you do? I personally can think of very few brands or businesses that I check out on a daily basis because of their content marketing whether it's a blog, Facebook Page, etc.
Web Visibility, Social Media and Online Communications Training
It's been a very intense week ...
Your CEO Should Participate in Social Media
It doesn't take long to discover that not that many CEOs actively participate in social media. Just last summer, for example, ÜBERCEO noted that only two of the Fortune 2009 list of the top 100 CEOs had Twitter accounts! If your B2B is using social media channels like YouTube, Twitter, Flickr or a business ...