In this week’s episode of Online Marketing & Communications I look at some of the key strategies we can employ to increase the way we connect with visitors to our sites with effective blog posts.
Those of us that invest in blogging as part of our online marketing strategy really need to be getting the results we deserve for our efforts; however, often publishing without a clear strategy can result in traffic but little or no conversion.
As far as I’m concerned it all comes down to creating content that really answers the problems and issues that people go online to solve. It’s common behaviour to ask Google for recommendations and advice. These are the kind of subjects you need to address as they will: [Read more...]
I was asked to remove a link on a client’s blog this week. I’d written a news item merely announcing that a senior member of staff was moving onto another job after eight successful years at the organization. The company the member of staff was going to had also posted an interview with her about her new position and I’d linked the two articles together so anyone interested in the community could get a more nuanced picture of events. After all, this was pretty big news for both communities. 
