February 23, 2010 By 4 Comments

Content Marketing Tips: Don’t Forget the Ebook

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How’s your content marketing strategy going?

Now that the fanfare about the iPad has died down you might want to think again about working on an e-book. I’m sure interest in e-books will increase once again when the iPad starts shipping.

content marketing blogging ebook

Time to update my ebook, I think!

I’m personally already a big fan of ebooks: I read a lot of them as a way of keeping up-to-date with new and emerging information. Just in the last week or so I’ve enjoyed e-books on WordPress SEO secrets, Web 2.0 marketing, Content Marketing, blogging, as well as working out at the gym. Each book was an indication of the skills and expertise of its creator and did a lot to persuade me of their worth. I’m now following several more authors blogs and twitter accounts as a result.

I’m convinced a quality ebook should be part of your content marketing strategy and will really benefit your business.

Here’s four reasons why I think e-books should be an integral part of your business’s content marketing:

E-books can show your strengths

It’s hard to cover a lot of ground in a single blog post. With the extra space an e-book allows, you can compellingly and visually establish thought leadership with an e-book and connect with potential. Sure, a quality e-book may well cost time and effort to produce but they’re a great way of showing what you know. One of my recent favourites was a presentation that was ported to Slideshare and worked as an excellent ebook discussion of whether corporate blogging is dying.
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January 30, 2010 By 5 Comments

Know Me, Like Me, Follow Me by Penny Power

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I‘m not sure I would have subtitled Penny Powers’ book Know Me, Like Me, Follow Me – “What online social networking means for you and your business” (Headline: 2010) . I think “What Ecademy and other social networks can do for you” would have been more accurate.

Some interesting stuff but...A lot of space over the 200 pages of the book is given to Ecademy – one of the first social media sites to emerge at the end of the 90s – formed by Penny and Thomas Power. As such, you can’t help but come away thinking that the book is a bit of fluffy promo for the successful business networking site.

As I wrote earlier in the week, Know Me inspired me to give Ecademy a try but I soon got tired of a social network that wanted me to pay something before I could reply to messages.

The book’s strength is Penny’s discussion of building networks for width and depth. Width, because it’s important to nurture plenty of contacts; depth, because it’s important to really connect and nurture your connections.

I also enjoyed the discussion of James Knight’s communication strategies: IMA Personal Profiling. IMA stands for Identify, Modify, Adapt: the principles used to enhance communication, teamwork and interaction between people with different behavioural characteristics.

Using a fairly straightforward 10-question online questionnaire, participants receive instantaneous feedback on the way they communicate and the way they should best be approached. Each participant is classified with their predominant iMA style (High Blue, High Red, High Green or High Yellow).

You can take the questionnaire when you sign up for Ecademy and turns out I’m a High Red.

According to Knight’s system, the best way to approach me is to be:

  • practical
  • brief
  • assertive
  • to the point
  • supportive of my goals
  • respectful of my time
  • and show strength.

So now you know!
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