If you're setting out to develop your online marketing and communications strategy you should ask yourself an important question: What do people want online? There's no point filling a website, blog or twitter account with endless ...
Tag Archive: communication strategies
Liverpool FC Are a Brand with a Communications Crisis
Anyone that knows me will tell you that I love two things: my four basset hounds and Liverpool football club. Thankfully the woofs are fine, but Liverpool FC are in an utter mess. Sunday's defeat to Chelsea condemned us to one of the worst seasons I can remember in a lifetime of following ...
Online Communications Consulting
If you're not getting the right message across to the people that matter – whether it's customers, potential clients or colleagues – you might want to take a look at the way you're communicating. Communication is a massive part of daily business, but what with the rapid pace at which things are changing online, ...
Is Your Business Social?
With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications ...
YouTube Crisis Management
As the owner of a Toyota Verso I've watched the latest crisis to hit the motor industry with more than a passing interest. Based in Sweden I haven't really heard very much from my Toyota dealer but from surfing the web I've seen Toyota respond in different ways to the crisis.