On Thursday night last week I scuttled off to talk B2B communications and social media to a bunch of people who work for a B2B company that have twelve offices throughout Sweden. After showing them how social media represents a paradigm shift in the way we communicate, I looked at examples of how other companies working within B2B convey their sense of personality and key competences on the web.
Facebook, Blogs or Twitter?
As I was talking all things social, the majority of my presentation looked at how other businesses use social communications channels in the B2B space.
Looking at a rather dry selection of B2B communications on corporate websites, I complained about how much they were lacking in personality and then contrasted them with a few examples I like including my friends at Arment Dietrich.
I chose to showcase Gini’s sites because they do two things that B2Bs can really learn from. They both
- show personality and
- build trust and credibility.
On the blog there’s a weekly vlog that shows Gini â€“ cycling gear and all, or maybe a hotel backdrop â€“ answering a crowdsourced question from the Facebook Page. For example:
As I’ve written before, this kind of B2B communications gesture shows that the people that run a company are approachable.