If you’re a consultant or solo entrepreneur you should put your face on your website. Preferably on the front page.
It’s important that you’re visible.
It’s important because it’s all about building trust and a sense of personality. After all, we do business with people.
Show Who You Are
I’ve written a lot about podcasting as a way of making it transparent to your potential customers just who you are and what you do. Video, of course, is also an incredibly useful tool for giving a clearer indication of who you are and what you do.
It’s important, though, not to forget that a simple picture can go a long way to help build a sense of who you are, especially if you’re not ready to get behind the mic or video camera just yet.
Here are some of my favourite pages that use an image to foreground the business owner. Maybe these will inspire you!