If you’re a business and just landed here looking for help with WordPress themes stop for a second. And read this post! I dare you!
Although you might be set on investing in a cool design for your business blog or website, there’s one thing you need to remember before you hire a designer: a website without implicitly meaningful content, is like a store without stock. Seriously.
As content marketers at Jontus Media we usually get to talk to businesses who already have a website. Maybe they’re generating stacks of traffic to their site from a (rather expensive) pay-per-click campaign and not getting enough conversions or wondering why no one contacts them for a quote despite having just spent BIG MONEY on a really cool website design.
It’s at that stage that we enter the frame and look at their site, assessing how their current content is working (or not). We then show them that you need great online content to not only drive visitors to your site but also engage them.
This is particularly true of the B2B market where the sales process is typically more drawn out. You have to work hard to convince visitors to your site that you’re the go-to company they’re looking for.
Boring, run of the mill, text filled with stacks of weasel words like “best practice” and “cutting edge” just comes across as blah blah blah to real humans. And you know you don’t read that stuff either! [Read more...]