The Secret to Increased Landing Page Conversions

January 5, 2012 By 4 Comments

Maximizing your landing page conversions is a serious business. Do you have Landing pages for your products and services that convert well?

Or are you struggling to get conversions from visitors to your site?

Landing pages are all about getting visitors who “land” on the page to do something: whether it’s sign-up for your newsletter, enquire about hiring you, download an ebook or purchase a digital product.

In this episode I discuss 5 simple changes you can make to maximize your conversion rates:

  • Why you need great headlines
  • The importance of removing distracting content & links
  • The benefit of dropping your main site header & navigation bar
  • What you can do to improve your sign-up forms
  • The need to split-test and analyze your data

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More on B2B Blogging & Conversions

September 6, 2010 By 2 Comments

I‘ve got a guest post up on Mark Schaefer’s brilliant blog today about how business blogs often fail to convert visitors into clients.

By means of a follow up I was thinking about how we as online communications, marketer and PR folk can convince businesses that they really should invest in blogging.

It’s Not About Conversion

When it comes down to it, my experience with clients has shown that blogs aren’t really about converting to sales. Yes, they might be an important part in the process of generating a sale, funnelling site visitors to specific landing pages; but as anyone involved in B2B marketing will tell you, the sales process is much longer than B2C. You have to convince different levels of an organisation that your product or service is just what you need. And persuading everyone through to the top brass can take time.

So I tend to see blogs are part of that initial journey to the sale.

For small online businesses, or would-be internet marketers, blogs are a vital cog in the sales wheel because so many internet marketers make their money with affiliate links or the sale of ebooks or training courses. But the techniques they use, won’t / don’t necessarily wash if you’re selling printers; or consultation services.

So What Are B2B Blogs Good For Then?

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