I've got a guest post up on Mark Schaefer's brilliant blog today about how business blogs often fail to convert visitors into clients. By means of a follow up I was thinking about how we as online communications, marketer and PR folk can ...
Tag Archive: corporate blog
Conversations vs SEO
Daniel Hindin, over at SpinSucks wrote an interesting post about business blogs and conversations. I chimed in with my own two cents this morning because being the sceptic that I am, I couldn't help wonder if that kind of B2B blogging strategy means you're less likely to turn your traffic into customers if ...
Your CEO Should Participate in Social Media
It doesn't take long to discover that not that many CEOs actively participate in social media. Just last summer, for example, ÜBERCEO noted that only two of the Fortune 2009 list of the top 100 CEOs had Twitter accounts! If your B2B is using social media channels like YouTube, Twitter, Flickr or a business ...
Businesses that Blog Generate More Leads
If you're still not convinced about the value a blog can bring to your business, check out HubSpot's recent study of 1,400 customers' inbound marketing activities: The State of Inbound Lead Generation (free download). The report reveals that businesses that blog regularly generate more leads than those that don't blog. [caption id="attachment_1549" align="alignleft" width="270" caption="Have ...
The Malcolm McLaren Approach to Business Blogging
I'm a couple of years too young to have experienced the heyday of punk rock, but I was moved to hear of the death of Malcolm McLaren this week, one of punk rock's greatest pioneering spirits. For all its opposition to mainstream ...
5 SEO Tips for Better Business Blogs (Guest Post)
by Beth Hrusch, Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. Many of you who write business blogs to promote your company already know that your blog should be search engine optimized. As part of a content marketing strategy, business ...
Business Blog Tips: Is Your Blog like a Bad Blind Date?
A recent study of business blog trends by Compendium revealed that only 20 percent of visitors to business blogs are return visitors. If you write a business blog as part of your company's online content marketing strategy and are not converting first-time visitors into return visitors, maybe you should run a critical eye over ...
10 Ways to Drive Traffic to Your Corporate Blog
Like you, I want to drive traffic to my website. Not just trickles: I want stacks and stacks of visitors! And then some. Here are ten of the things that I do to generate traffic; maybe they can help you as you seek to drive oodles of traffic to your own site: 1. Blog with ...
Ghost blogging? Just Say No
Do you think ghost blogging is okay? Are you looking for a ghost-blogger for your corporate blog? Are you too busy to band out the text yourself? Er... then maybe you shouldn't have a blog! Ghost blogging is a Tricky Business The whole issue of ghost blogging for corporate clients is a tricky one (Cf ...
Business Blogs Don’t Attract Loyal Readers
80 percent of business blog traffic comes from first-time visitors, according to a recent survey of corporate blogging and social media trends by US-based Compendium. The survey, which gathered data from 266 US companies about blogging traffic, visitor trends and Twitter usage, seems to ...