There’s an incredible amount of blog posts published daily urging you to start blogging, optimize your website for search, jump on social media to drive traffic to your business website. But one thing I started thinking about this morning (whilst feeling sorry for myself, down with flu) is just how little constructive help there is with actually creating content.
Outstanding online content is what will make you stand out from the crowd and generate interest from visitors to your site.
One of the things that all the outstanding corporate blogs that Mark Schaefer mentioned in The 10 Best Corporate Blogs in the World was just how good the content was. Varied, entertaining content.
But if you’re a newbie or looking to take your blogging to the next level, what kind of content should you be looking to share?
One of the best ways of generating ideas is to actually read blogs in the first place! Not just in your sector, but a broad selection of blogs.
From my own reading of the last couple of days I’ve spotted five types of posts that could inspire your own creative content creation if you turned them to your own business.
So here are a few suggestions of things you could try:
- a discussion of the results and implications of an industry survey (Cf Charlotte Britton’s post on social media adoption in Yorkshire (UK) over at Quest PR).
- a brief piece of audio content (or podcast), embedded in your blog (Cf Donna Papacosta’s post on why use audio).
- a low-cost, entertaining vlog or video (Cf: I loved this video some of my students made to market their school. They got over 5000 views in less than a week!)
- an e-book that generously shares important knowledge and information (Cf Danny Brown’s From Stats to Strats).
- a genuine invitation to your audience to comment on your products or services (Cf Starbucks are masters at this, generating masses of online audience participation).
What other kinds of posts would really make a corporate blog swing?