The better your editorial calendar template, the better the implementation of your business blog strategy is likely to be.
Developing a successful editorial calendar, however, is not always easy. What’s more it is often much more complex than just putting a bunch of dates and preliminary titles for blog posts together.
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Vary your length a little
It’s always “Basically…this…Basically that.”
He knows he does this if you point it out to him, but he just can’t get out of the habit for some reason.
“It’s a bit of a tick,” he says.
It’s important you don’t get into the habit of using repetitive phrases when writing your business blog. Regular readers will spot them a mile off and even newbies might get put off if you use the same phrases repeatedly in a single post.
Similarly, I’m a firm believer in varying the length and style of blog posts. It’s good to mix it up a little to keep your blog fresh: list posts, how-tos, mixed media, you name it. It all helps spice up your blog a little.
What’s more, by varying the kinds of post you publish there’s more chance you will speak to the different kinds of readers who visit your blog. Some people will prefer video content over audio; other’s will be looking for text posts they can snack on.
If you’ve got a team of bloggers writing for your site, you’re at a distinct advantage because you’ll naturally get more variation. But even so, whether you’re a solo entrepreneur or a communications team, plan to keep your blog posts varied. Size, after all, does matter.
