With Facebook the third biggest country in the world, it’s likely that you’ve thought of setting up a Facebook Fan Page for your business â€“ if you haven’t done so already!The trouble is just going out there and starting a Facebook Fan Page because “everyone’s doing it” isn’t a good enough strategy to start with. From a business point of view you need to think about how it will help you reach your business goals.
When talking to clients a few key goals come up time and again which can be summarised with the following statement: We want to get into Facebook to:
- “build community”
- “give our business a personal, less anonymous touch”
- “drive traffic to our website”
- “sell more stuff”
and so on.