With Facebook the third biggest country in the world, it’s likely that you’ve thought of setting up a Facebook Fan Page for your business – if you haven’t done so already!

The trouble is just going out there and starting a Facebook Fan Page because “everyone’s doing it” isn’t a good enough strategy to start with. From a business point of view you need to think about how it will help you reach your business goals.

When talking to clients a few key goals come up time and again which can be summarised with the following statement: We want to get into Facebook to:

• “build community”
• “give our business a personal, less anonymous touch”
• “drive traffic to our website”
• “sell more stuff”

and so on.

Given Facebook’s Terms of Use, you can’t use Facebook Fan Pages to sell directly (yet!) so let’s examine the other categories for the purpose of this post.

Building a Community Around Your Business with Facebook

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