With the launch of the iPad on March 12, 2010 Apple started a new era in online content marketing.
Ever since the iPhone appeared Steve Jobs and Co have been getting you used to the idea of reading on a digital device, of having access to the Net in the palm of your hand, of reading online newspapers and magazines in the browser and books via Kindle iPhone app. Just ask the 33.75 million who’ve bought them.
A game-changer for digital marketing?
As more people adopt the iPad, and Apple competitors come out with cheaper clones, we’re likely to see a massive growth in the number of people reading digital content in the palm of their hand.
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What the iPad Means to Marketers
With more and more people reading on digital devices like tablets –and this will come given our increasing preference for (mobile) digital over print– there’s a wonderful opportunity for your business to provide customers and prospects with a variety of excellent digital content.
Blogs and websites are great to read on a computer and we’re pretty happy to do so. And I’m sure they’ll be just as popular on tablet PCs like the iPad. But I think ebooks will boom in popularity.
For starters, the landscape delivery of well-designed ebooks (Joseph Jaffe’s latest offering The Customer Service Manifesto is simply gorgeous) makes for a better reading experience. I expect that to improve even more when the iPad lands.
Then there’s the launch of the iBook Store. This will probably do for text what iTunes have done for digital music. Imagine if you can get the latest copy of your favourite magazine from the iBook Store. No more queuing in the newsagents. No more paper to recycle. That’s a whole market waiting to explode onto tablet screens in homes all around the world.
