Actionable marketing is one of the key secrets to growing your business online.
By actionable marketing, I don’t mean the kind of creepy online marketing that gets you busted. I mean marketing that persuades visitors to your website to take a specific action.
Great copyrighting and design strategy should, as an example, result in visitors to your landing pages taking the action you want them to such as signing-up for a newsletter or trading their email address for a free ebook.
1. Target Your Audience
For your marketing to hit home you have to understand your audience inside and out. You need to know the demographics, their likes and dislikes, where they hang out online and where they don’t. In this way you can ensure that you or your team develop tailor-made content marketing for your audience. Giving visitors to your site exactly what they want or need will give you the very best chance of them completing the desired action whether it’s signing up to your newsletter or purchasing a product.