Are you on Formspring.me yet? Have you even heard of it?
Within a day of installing it on a client’s site however I realised how massive this particular social media service could be. The “Ask us anything” invitation is a brilliant call-to-action, designed to engage.
Getting Users to Interact
I installed the Formspring’s widget on a client’s website to see what response we’d get. They’re a school who moved to social media marketing this academic marketing after they approached me to help them recruit new students.
Facebook, blogging and Twitter have really helped in building a community. But just one day of Formspring.me resulted in 15 questions that told me a lot about the concerns of 16-year old prospective senior high school students.
Unlike a forum, this is easy to use and you can connect it to your Twitter or Facebook account to pipe out the questions to other channels. Students (customers?) can ask whatever they want.
Sure, I can see that some people will abuse the service and perhaps ask inappropriate questions and be vulgar and obnoxious because they can hide under the veil of anonymity. But this is also an incredibly useful way to get instant feedback on what your community is thinking.