No matter what stage you are at in your business, it is imperative you have a marketing plan.
In this week’s show I talk through a sample model that I use in my own business and with clients.
The purpose of this marketing plan model is to identify where your business is, who your competitors are, what marketing you’ve been doing (or will be doing) and provide the benchmarks and goals against which you will assess the performance of you marketing annually, semi-annually, or quarterly. This steering document will drive your content creation and make sure that every stage of your marketing is covered.
The show is about ten minutes longer than my usual solo shows but I wanted to cover each section quite carefully rather than rushing through in my usual 20 minutes or so.