There’s no point in investing time and money in digital marketing and content creation, whether it’s social media. blogging, video, podcasting or digital information products, unless the traffic you drive to your website is targeted.
Time and time again clients push for us to help with SEO to get them onto the front page of Google, create podcasts, videos or written content all with the specific aim of “getting more traffic”.
Whenever we sit down to talk data all the questions are about “hits” or “page views” instead of looking at the most important data: conversion rates. [Read more...]