This week’s show is all about reaching your audience and the kind of strategies we can use to improve the way we communicate.
So many of us that work with content marketing lose sight of who our target audience is and what makes them unique. We also struggle to find ways to communicate effectively with them. Sometimes I think you need to step back and just go through the simple things.
In the show I look at some of the things I personally find useful. For example, we can do research online to track down not just the problems our target audience go online to solve, but also the kind of language they use to talk about them. The product reviews on Amazon are a great insight into different segments. For example, if you’re selling products that someone like Amazon sells you should definitely be trying to learn as much as possible from your target audience and what they reveal about themselves on the site.
My favourite anecdote from the show though has to be a client of ours who we recently persuaded to try Olark – the chat service that we use on this site. Through Olark they were able to talk directly with visitors to their site and remove some of the friction that was deterring people from purchasing.