One thing I’ve learned about marketing my business online and working with clients is that you need to keep learning.
Over the years I’ve switched blogging platforms, URLs, design, strategy, tone, even some of these several times, just to see what works best and what doesn’t.
At times changes have had a positive result, some times not. But not to worry.
It’s only by daring to try something different that you grow.
My Latest Mistake
At the moment I’m fixated with typography and specifically readability.
Over the last couple of week’s I’ve been trialing a sans-serif font – one that does not have the small projecting features called “serifs” at the end of each stroke – on a darker page background to gage the effect.
I was also using size 14 pixels.
I gave it seven days then consulted with my focus group, who articulated exactly what I was thinking: it didn’t work.
More research led me to back to Georgia (a serif font) at 16 px, which from all the reading I’ve been doing seems to be regarded as one of the most legible fonts for reading online.
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