I've got a guest post up on Mark Schaefer's brilliant blog today about how business blogs often fail to convert visitors into clients. By means of a follow up I was thinking about how we as online communications, marketer and PR folk can ...
Tag Archive: marketing
6 Press Release Success Strategies
Despite all the mutterings that the press release is dead, press releases continue to be a key way in which businesses reach out to journalists in the hope of getting mainstream coverage. Sure, the press release has undergone a major facelift in recent years as it has turned into the social media press ...
Long and Short of It: Online Conversations and the Sales Cycle
Guest post by Daniel Hindin, Community Manager of Spin Sucks at Arment Dietrich. Over the last couple of weeks, Jon and I have engaged in some friendly debate about conversation versus SEO as it applies to ...
You Need Content, Not Just a Custom WordPress Theme
If you're a business and just landed here looking for help with WordPress themes stop for a second. And read this post! I dare you! Although you might be set on investing in a cool design for your business blog or website, there's one thing you need to remember before you hire a designer: ...
Google Wave & B2B Marketing
We were really excited at Jontus Media when we first heard about Google Wave. That video on YouTube blew us away and we imagined Google would be taking online communications to the next level, making it easier to collaborate over the web. ...
Creative Approaches to B2B Marketing
I'm a firm believer in creative online content. The kind of content that makes you stop and soak it in for a moment – like the Old Spice videos. Or a Seth Godin E-book. If ...
The Who, Where, Why, What Social Media Marketing Ebook
If you're a small-to-medium sized business and not sure about social media marketing, here's a simply put explanation of the who, where, why, what of social media. Enjoy.
Why Does Content Marketing Take So Long to Get Results?
A PR executive was asking me the other day about the time it takes for a content marketing campaign to yield results. Especially when it involves social media. I know firsthand that it can take a long time – but a lot of it depends on what outposts you've already got ...
3 Questions We Couldn’t Answer Before, But Can Now
After using and recommending the WordPress Thesis Theme for over a year – and being very happy with the results – it was time to try Headway. So here's my first question:
Don’t Forget to Tell Stories
Does your content tell a story? The story of who you are? What you do? Why customers should stop to listen to you? Or does it tell a story that inspires people to change their lives. Ikea – along with Volvo Sweden's most recognisable brand – are brilliant storytellers. Their catalogue tells the ...