Great copywriting is meant to prompt visitors to your website to take action like sign-up for an email newsletter or purchase a product on a landing page.
Content marketing, on the other hand, is copywriting’s big brother; it’s blogs, podcasts, ebooks, white papers and video that are created directly for the purpose of marketing.
If you’re new to digital marketing, a first time business owner or just setting yourself up as a consultant, before you think about investing in professional copywriting services to tighten up or even create the copy on your website, it’s important to understand that online marketing is not just an online CV or newspaper ad.
Online content marketing, for example, is NOT:
- a salesy landing page pimping your products or services!
- or an advertising banner you see down the side of your Facebook page