What Makes a Great Business Blogpost ?

June 10, 2013 By Leave a Comment

In this week’s episode of Online Marketing & Communications I look at some of the key strategies we can employ to increase the way we connect with visitors to our sites with effective blog posts.

Those of us that invest in blogging as part of our online marketing strategy really need to be getting the results we deserve for our efforts; however, often publishing without a clear strategy can result in traffic but little or no conversion.

As far as I’m concerned it all comes down to creating content that really answers the problems and issues that people go online to solve. It’s common behaviour to ask Google for recommendations and advice. These are the kind of subjects you need to address as they will: [Read more...]

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Digital Marketing isn’t for Cowards

March 19, 2013 By 7 Comments

There are times when things work. There are times when they don’t.

As a digital marketer, inbound marketer or whatever you want to call online marketing this week, you’re going to always have to dare to do different.

Why ?

Because if you don’t you won’t push things forward. You won’t grow your business. You won’t keep developing.

One thing I’ve learned is that the internet is full of dinosaurs.

Just imagine where you’d be with your online marketing if you had put all your social media eggs into the Formspring basket?

[Read more...]

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How to Audit Your Small Business Website

May 21, 2012 By 6 Comments

Web analytics tools2Struggling to figure where you’re going wrong? Wonder why you’re website’s not generating enough sales or business inquiries?
Unsure what your USP is anymore ? Don’t know how to check if your sales funnel is working?

This week’s podcast is all about How to Audit Your Small Business Website and breathe new life into your online presence.

Click the player to listen now:

[Read more...]

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8 Actionable Marketing Tips

January 4, 2012 By Leave a Comment


Actionable marketing is one of the key secrets to growing your business online.

By actionable marketing, I don’t mean the kind of creepy online marketing that gets you busted. I mean marketing that persuades visitors to your website to take a specific action.

Great copyrighting and design strategy should, as an example, result in visitors to your landing pages taking the action you want them to such as signing-up for a newsletter or trading their email address for a free ebook.

1. Target Your Audience

For your marketing to hit home you have to understand your audience inside and out. You need to know the demographics, their likes and dislikes, where they hang out online and where they don’t. In this way you can ensure that you or your team develop tailor-made content marketing for your audience. Giving visitors to your site exactly what they want or need will give you the very best chance of them completing the desired action whether it’s signing up to your newsletter or purchasing a product.

[Read more...]

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Think Content Marketing, Not Copywriting

January 2, 2012 By 10 Comments


Great copywriting is meant to prompt visitors to your website to take action like sign-up for an email newsletter or purchase a product on a landing page.

Content marketing, on the other hand, is copywriting’s big brother; it’s blogs, podcasts, ebooks, white papers and video that are created directly for the purpose of marketing.

If you’re new to digital marketing, a first time business owner or just setting yourself up as a consultant, before you think about investing in professional copywriting services to tighten up or even create the copy on your website, it’s important to understand that online marketing is not just an online CV or newspaper ad.

Online content marketing, for example, is NOT:

  • a salesy landing page pimping your products or services!
  • or an advertising banner you see down the side of your Facebook page
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The Why and How of Digital Marketing

November 3, 2011 By Leave a Comment

So many businesses seem to want to jump on digital marketing without understanding why it’s necessary to their business.

This episode then addresses the WHY as well as the HOW of digital marketing.
Why you should or shouldn’t consider it, and how important it is to know your target audience and key value proposition before you even consider investing in digital.

Listen to the show here:

[Right click to download]

And before you go!

If you like this podcast, please leave a review on iTunes.

Or why not Subscribe to the Podcast RSS feed or subscribe via iTunes. You’ll get every episode of the show absolutely free. [Read more...]

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