So you read up on social media strategy until you're blue in the face. Then off you sail and create a Twitter profile, a Facebook Page, a blog, a YouTube channel, a flavour-of-the-month profile. Then provide "unique content", "meaningful resources", ebooks, webinars and whitepapers. You then promote the hell out whatever meaningful content you've ...
Tag Archive: online social networking
Why We’re On Facebook
My company have been lucky enough to run a Facebook campaign for Internationella Engelska Gymnasiet this academic year. As I've written before it's really been a key part of helping them achieve their goals. It's also been a great lesson for me.
What Do People Want Online?
If you're setting out to develop your online marketing and communications strategy you should ask yourself an important question: What do people want online? There's no point filling a website, blog or twitter account with endless ...
Is Formspring.me on Your Radar?
Check out my podcast on Formspring.me and Business Users Are you on Formspring.me yet? Have you even heard of it? I admit that I hadn't until I listened to this week's brilliant Twist Image podcast with Mitch Joel and Gary Vaynerchuk. Within a day of installing it on ...
Location-based Social Networking Sites Could Benefit Your Business
I haven't touched on location-based social networking sites (LBS) like Foursquare or Gowalla in any depth yet for a reason: I personally can't stand them. I practically live in front on my various computers and what with keeping up to date with mail and Twitter when I'm out and about with my ...
Mobilize Your Marketing Communications
Your online content marketing efforts with social media and blogs should not just be aimed at people surfing the Net on their PC. It's time you got your content and brand in front ...
How to Optimize Your Facebook Fan Page for Business
With Facebook the third biggest country in the world, it's likely that you've thought of setting up a Facebook Fan Page for your business – if you haven't done so already! The trouble is just going ...
Business Blogs RIP?
Mark W. Schaefer's post yesterday – New report suggests corporate blogging may be at saturation point– really bugged me. In a good way! Actually, the apparent demise of business ...
Is Your Business Social?
With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications ...
Social Media Results: A Successful Campaign
I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled ...