One of the best things you can do on your website is to teach customers how to solve the problems they go online to find answers for.
Let’s say, for example, that a solo entrepreneur is starting to build their own website with WordPress. They stumble upon the Genesis Framework and the excellent premium themes by StudioPress; they buy one and then start to customize it. Trouble is, they can’t figure out how to create different sidebars for different pages on their business site.
So they go online to try to solve this specific problem and stumble upon a video I’ve made showcasing the Simple Sidebars Plugin. [Read more...]