Podcasters, Do Different: #UKPOD14

jon buscall #ukpod14

Phew! Presentation completed (Photo: Ben Adam Smith)

SO I spoke at UKPOD14 last week in the UK. Mike and Izabela Russell, my friends at Music Radio Creative, did a fantastic job in bringing UK podcasters together for a day of inspiration, strategy and encouragement.

In this week’s podcast, I share some of my thoughts about the event and, more importantly, what podcasters could take away from this event.

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How to Record a Skype Interview

woman on microphoneOne in every three customers over the last two years that Jontus Media add to their client roster confess to discovering the company through the podcast.

Podcasting need not be daunting. You can record an interview over Skype. Today we’ll discuss how.

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My Best-Kept Secret to Make Your Business Irresistible Online

jj jmJon and I have been friends for five years now (thanks, Twitter!) but it’s only in the past six months I’ve gotten the “behind the scenes” view of how Jon approaches his business and his client work.

Recently I asked him, “How do you do it? How have you made your business so irresistible online?”

His answer was so good I knew I had to share it with you. Here’s the conversation we had.

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10 Easy Ways to Measure the ROI of Your Digital Marketing

If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you.

I talk through ten key performance indicators that you might want to consider measuring.

Although there are many metrics you can measure, it can be extremely daunting figuring out whether the things you’re doing are actually working. This doesn’t just hold for small businesses; I’ve seen big organizations struggling to figure out how to measure the success of their digital marketing efforts.

As far as I’m concerned, a good place to start are the ten metrics outlined in this show. Sure, they’re not perfect. But they’ll give you an insight into what’s working and what’s not as well as encouraging you to tweak where necessary.

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Dave Jackson on The Value of Podcasting

Dave Jackson school of podcasting

Dave Jackson

Dave Jackson, who runs The School of Podcasting, is the guest on this week’s podcast as I figured there wasn’t a better podcast coach out there to talk about the business of podcasting.

Dave, whose how-to podcast oozes enthusiasm, inspiration, encouragement and advice, was one of the ways I learned how to podcast so I was excited to have him on the show. As he has just put out his 400th episode of the show, I figured who better to ask to come on the show to talk about one of my favorite marketing channels than Dave.

In the show we don’t geek out on the benefits of this mixer over that mixer, why Libsyn is the best media host or why you should forget about buying a Heil PR40 ; instead, we talk through some of the mental shackles would-be business podcasters might be grappling with. What’s more, we also explore the ROI of podcasting, the best way to get started and how to persuade your boss that podcasting is worth the effort.

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Using Video Tutorials to Grow Your Business

I invited Mike Russell, from Music Radio Creative, onto the podcast this week because he produces some outstanding video tutorials.

Mike Russell DJ

Mike Russell

I first became aware of Mike last year and have quickly become a fan of his own podcast which focuses on the tips and tricks you need if you’re getting started as a podcaster, radio host or DJ.

What sets Mike apart from many of the other podcasters working in this space is the quality of his video tutorials. They primarily focus on using Adobe Audition, the audio-editing software, and offer such insight and clear tips that he’s quickly built up a firm following of others looking to master this outstanding software (including me !). [Read more…]

The 4 Best Digital Marketing Platforms for a Consulting Business

It’s easy to drown in the different forms of digital marketing out there if you’re running a consulting business. Because time is precious, particularly if you work as a consult, juggling every aspect of your business, you need to focus on doing what’s imperative – not just helpful.

To help keep things simple but effective, here are the content marketing platforms I think you need to include in 2013 as part of your strategic online marketing plan.

1. Blog.

Do not ignore the power of a blog. They help get you found in Google and other search engines, generate leads and give prospects an insight to your core skills. What’s more, a blog is full of personality. If you write in a tone of voice that reflects just who you are instead of “corporate speak” you’ll show customers a personal side of who you are. This is important because we do business with people, not businesses.

Get a blog right and it will bring new customers to your door. If you’re thinking of starting a business blog or have let yours go on hiatus too long, check out this post on what makes a great business blog.
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One Thing Your Marketing Strategy Needs in 2013

Don’t ever be afraid just because you’re not the first business in a niche. Burger King obviously weren’t put off by McDonald’s being in the market and neither were Max here in Sweden or Hesburger in Finland.

Over Christmas I found myself in a shop on Södermalm in Stockholm and although the clothes weren’t really my kind of thing there in the background was a piece of country rock playing that I just loved.

I sat down and listened, trying to figure out the title of the song. After a bit of digging I found it on Spotify and favourited it on a playlist so I could find out more about the band when I got back to my desk.

The song was “I Run to You” and the band are Lady Antebellum.

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Punk Marketing for Businesses

I‘m sick of vanilla content marketing. Everyone’s business blog feels the same, we’re tweeting the same, and we’ve lost sight of our creativity.

With the second anniversary of punk legend Malcolm McLaren’s death coming up in just over a week, it’s time to think what a punk could teach us about making our digital content marketing stand out, win us new business and take things to the next level.

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Strategic Content Marketing

Are you spending an inordinate amount of time marketing your business online but not seeing the results you want?

Maybe you’ve jumped onboard the blogging bandwagon and are producing stacks of content but not generating leads or driving visitors to your site into your sales funnel ?

Episode 42 of Online Marketing & Communications looks at actionable strategy you can follow to get the kind of results you’re after by following a more targeted approach to the content you produce.

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