A lot of content marketers will tell you that your content has to be perfect. Outstanding. It really has to hit the mark. Trouble is sometimes companies spend so long tweaking the content, talking to focus groups, trying to second think through every possible permutation that by the time something's published it's lost its ...
Tag Archive: social information processing
Ghost blogging? Just Say No
Do you think ghost blogging is okay? Are you looking for a ghost-blogger for your corporate blog? Are you too busy to band out the text yourself? Er... then maybe you shouldn't have a blog! Ghost blogging is a Tricky Business The whole issue of ghost blogging for corporate clients is a tricky one (Cf ...
Is Your Business Social?
With all the talk of social media in recent months a lot of companies have jumped on the social media bandwagon in an attempt to kick their online marketing and communications ...
Social Media Fails to Inspire Norwegian Managers
A recent report suggests 6 out of 10 Norwegian managers don't believe social media sites like Facebook are any use to their business. Echoing Annika Lidne's comments yesterday that Swedish businesses could learn from how international businesses are using social media, it seems our Norwegian neighbours aren't exactly oozing enthusiasm for social media ...
Annika Lidne talks Social Media and Online Communications
I wanted to go Swedish with this week's Online Communications interview and I immediately thought of Annika Lidne, CEO of Disruptive Media. Annika is one of the most well-known people in the social media industry in ...
5 Reasons Your Business Blog is Failing
Did you drink the business blog Kool-Aid and wake up wondering what's gone wrong? Ever find yourself fretting: "Why's my business blog not working?" Just because you've jumped onboard the business blogging gravy train, ...