So online marketing services firm Constant Contact, who surveyed 1,572 small businesses about their use of social media during March and April, have discovered that 95 percent of small businesses regard Facebook as the social medium of choice for marketing compared to 60 percent who are using Twitter and a mere 45% who think YouTube is more important.
They also reported that 82 percent of small businesses surveyed said Facebook is the most successful social media platform for marketing, compared to 73 percent who are having success with video and only 47 percent with Twitter.
Finally, Constant Contact reported that small businesses were using social media as a complementary tool to other marketing efforts; notably web marketing (95%), email marketing (91%), print advertising (77%) and event marketing (53%).
Things that Make You Go Hmm
Now although I’m impressed by the figures for Facebook, the report wasn’t that useful to me because, as the story was reported by Media Post, it gave me no idea how businesses are actually using Facebook.
How does it work if 95 percent say it’s so important? Go on, help me understand. I want case studies, examples of small businesses (particularly in the B2B) space that are rocking on Facebook.
Surely social media is it a platform for idle chit chat? Facilitating conversations with clients and prospects ? Or a place to entertain and drive traffic to “proper” landing pages elsewhere? [Read more...]