Social Media Results: A Successful Campaign

February 21, 2010 By 12 Comments

success

Social media marketing worked...this time

I heard late on Friday afternoon that a client of mine – a Stockholm senior high school – has just learned that the first round of applications for next year have more than doubled compared to this stage last year.

Like me, they were ecstatic! Not just because they’re way ahead of targets but also because they decided to go with a recruitment drive based around what was a totally new approach for them: social media marketing.

The Brief

My brief was to come up with a successful alternative using social media and online marcom strategies to what had previously been a series of expensive interruptive marketing campaigns that promoted the school in the national press, national radio, and on the Stockholm T-bana (metro).

The campaign needed to deliver the best qualified 250 applicants possible.

My Approach

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Why Use Social Media?

December 1, 2009 By 7 Comments

Do you have people around you at work telling you: “We have to be on Facebook, Twitter, Tumblr, Flickr, and start a blog” ?

It’s so easy to get caught up in the energy (and dare I say hype!) that surrounds many of the current generation of online communication tools and social media marketing. Yes, many of them can benefit your business but let’s not forget it’s important to ask the why question:

This comes down to strategy, and thinking through your social media marketing needs and goals.

If, for example, you want to be able to connect with your audience at a moment’s notice, say, when a crisis hits, a blog or micro-blog can be an essential part of your communication toolkit. So go ahead: build and nurture your blog and social media presence so you have that tool available if and when the crisis hits.

Do, however, think carefully about where to put your efforts and valuable resources because it takes considerable resources and sustained effort to build a strong social media marketing presence on Facebook, MySpace, Twitter, Flickr, YourCompanyBlog, and so on.
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