So what happens if you hire a member of staff to run your social media presence on the web â€“ a community manager, if you like â€“ and then, after 2 years of success they move on to pastures new?
You might find yourself flaying around the office in a bit of a hissy fit, wondering how you’re going to get “Peter’s” replacement to carry on even though you haven’t got clue how “Peter” achieved so much success in the last two years.
Sure, you know he’s helped grow your community and you’ve got a pretty active Facebook Page from the look of it, a Twitter account with a lot of followers, and it seems from the data you’ve been collecting that sales are up since Peter developed your social media profile. But how did he do it? What tools was he using?
Document and Analyse
Yes, it’s a bit of a bore having to fill in forms and Excel spread sheets, but it’s vital that you have some kind of oversight as to what your community managers and communications staff have been doing.
Get your social media staff, communications team or community managers to keep a weekly / monthly record of what they’re doing; otherwise you run the risk of suddenly discovering that you’re social media skills and strategy have literally walked out the door. (*NB. If you’re a company of 1, use a similar sheet to track your own progress on each social media platform!)
A simple approach would be to have them fill out a weekly OR monthly report sheet: