If you’re looking for success in social media your company doesn’t need an audience. It needs a community.
You can get an audience by shouting at people â€“ but only for a split second or two. Perhaps that’s why there are so many one hit wonders in the music industry.
Audiences tire of things very quickly and are often ready to move on to something new. They have an insatiable thirst for something new, hotter, sexier, better looking.