Do you like your company name? The name of your blog? Your podcast? YouTube channel?
If not, why not? And how come?
I personally don’t like what I ended up calling my podcast: the Online Marketing & Communications Podcast. Too many people seem to be looking for the “How to make money online – Quick Fix” instead of what I’ve got to offer.
Maybe I should have gone with something more realistic: “The Small Business Digital Marketing Mix” or something similar?
It’s too late now, though because it’s not easy to change something when you’ve started. Especially if you’ve got a stack of episodes already published.
Sure, I could bite the bullet and relaunch; however, iTunes isn’t so fond of name changes. And then there’s the effect of rebranding on the folks that already subscribe.