As the owner of a Toyota Verso I’ve watched the latest crisis to hit the motor industry with more than a passing interest.
Based in Sweden I haven’t really heard very much from my Toyota dealer but from surfing the web I’ve seen Toyota respond in different ways to the crisis.
Toyota USA went on YouTube which struck me as particularly shrewd. It made me think about how:
- They’re talking directly to the client
- You can “read” all the paralinguistic information along with the copywriting being spurted by the talking head
- YouTube is now a massively important a channel / search engine
With YouTube now the second biggest search engine online, it makes sense to put your crisis management communications on the site.
In times of crisis you need to communicate your message out there, no matter what.
Your online channels should include:
- Your business blog
- YouTube
or which ever social media site your target audience / customers are hanging out at online.
Don’t you agree?
