The Importance of Tribes & Sidebars

Two things were on my mind when I came to record this week’s podcast: Tribes and Sidebars.

Both are incredibly important to your business.

Why Sidebars?

Your blog’s sidebar is a key part of your online real estate. All that wonderful content marketing you do gets people to your site but it’s often the sidebar that starts to pull prospects and leads deeper into your sales funnel.

In this show I discuss how to optimize your sidebar for maximum effect.

Why Tribes?

I start off this week’s show talking about a tribe of enthusiastic “brand ambassadors”.

I won’t give it all away here, but let’s just say I was inspired by the way a client’s brand ambassadors really made a difference this week, helping to make the work we put into a campaign a massive success. To find out more you’ll have to

Click the player to listen…

Also mentioned in this week’s show

A video explaining just how the Simple Sidebars plugin works with the Genesis WordPress Framework.

Other Ways to Listen to the Podcast:

You can also find the show on the new Apple Podcast app.

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Comments

  1. Love your counsel on sidebars. I’m engaging now with a marketing automation company for 2013 where I will now focus entirely on CTA and that critical sidebar. Yes, I have a tag cloud; merely to take up real estate as I have never been ready until now to focus on inbound marketing which you do so well.

    I’m going to need to change it up and ask for subscribers; I hate to ask for anything pertaining to myself; (most of all asking for help)…so cool to be doing my books and listening to as many of your podcasts as I can!

    Strikes me that you learn a ton a ton (yes, repeated) from speaking with folks.

    • Yes, I learn SO much interviewing people. It’s great to just talk and discuss things like this. I also find doing the solo shows important too because it allows me to think through my own position more carefully.

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