I was getting really frustrated last month with the lack of growth in terms of traffic to this blog. It seemed to have leveled off over the last three months and wasn’t performing as I wanted.
I looked carefully at the content, regularity of posts, social media engagement and saw that I wasn’t doing that much different to the previous months when I’d seen growth.
Never one to rest on my laurels I decided it was time to try something different: sensational headlines.
Well, sensational headlines for me, not Perez Hilton. So I sat down, opened up Numbers (Mac’s very own spreadsheet app) and wrote down 50 sensational headlines.
I tried to focus on seven key fascinations recommended by the folks at Copyblogger in the hope that they would attract more readers to my site: lust, vice, alarm, power, prestige, mystique and trust.I was a bit skeptical about the whole thing as I’ve never really seen the Jontus Media blog as sensational. What’s more I didn’t want to change the focus of the blog’s niche: helping small to medium-sized businesses navigate the world of online marketing and communications.
So once my blogging calendar was full of potentially mouthwatering headlines I started writing, publishing at the same frequency as before. In fact, I tried to do it exactly the same except with a more populist headline.
Writing Hypnotic Headlines
Here are four typical headlines then from the last couple of weeks:
- I know Why Your Traffic Didn’t Increase Last Week
- >What the Best Business Bloggers Know and You Don’t
- 3 Communications Tools You Shouldn’t Be Ignoring
- Are You Forgetting to Make Money While You Sleep?
As results go, I was actually quite surprised because I always thought my headlines were okay. After all, I’ve written for some of the national newspapers in the UK. Still, these posts attracted over 25 percent more visitors than the typical post last month â€“ when I obviously sucked !
What’s more, this newfound hack journalist approach has also generated more comments and a few more RTs (although I noticed that quite a few of them are fake retweets).
So Am I Sticking With This Killer Tactic?
Definitely! Well, probalby. I was nervous about adopting a more sensational approach in the beginning and I still wondered if regular readers have noticed and fled my blog. As it stands, though, I actually think it’s been a positive change and traffic tactic and one I plan to stick with at least whilst I work my way though my list of post titles.
Oh, and if you hadn’t noticed, as you can see from the title of this post, I’ve embraced the tabloid business blogger in me!