I was amazed at how successful this weekend’s Crufts coverage was on the Net. After the BBC dropped the world famous dog show many doom merchants were predicting the death of the show. However, the word on forums, Twitter (#crufts) and in the blogosphere is that coverage was better than ever before.
Based in Sweden, I signed up to watch Crufts TV and was impressed by the quality of the service. Excellent commentary, live free footage as well as a 10 quid view-on-demand service.
If the BBC had stuck with Crufts they might not have invested so much in their web resources. This way, lots of us dog people outside the UK were able to keep up with the coverage. Excellent.
Ever since the BBC broadcast Pedigree Dogs Exposed, an important albeit very one-sided attack on dog breeders, the Kennel Club of Great Britain has been working hard to use the Net to put its own side of the story. The successful coverage of Crufts on the Net is a testament to how quickly a big organisation under the cosh can embrace and successfully use the Net.
I can see this was a turning point. Suddenly, the Net has become a viable alternative to TV media for live events. Who would have thought it would take a bunch of eccentric dog fanciers to tip the scales?
If you’re arriving here via the South-East basset hound club, you might be interested in my basset kennel website.
Related posts:
