The Positivity PR Virus

Let’s face it, it takes hard work to be an overnight success. When my novel College.com (sadly, now out of print but available for GBP:0.01 ) was published at the end of the 90s and the Times gave me “Debut of the Week” it had taken me nearly three years of really hard graft to get there.

I remember sitting in my apartment in Copenhagen back in the summer of ’96 slogging my guts out to write with only my Mac and the European Football Championships for company. Everyone else was enjoying one of the hottest summers I’ve ever experience in the Nordic region.

copenhagen positive communication

2 minutes from my Copenhagen apartment


Building a business is pretty much like writing a novel. You forego luxuries and free time whilst you’re doing the hard work and just as many writers fail to place their novel, a lot of companies don’t make it past their first year.

The Long and Winding Road

Even if you do make it to second base and are growing your business slowly by word of mouth, networking, all woven together with bits of duck-tape marketing, there comes a time for a lot of businesses when you’re just not getting noticed anymore. You plateau. Get stuck where you are. And nobody seems to notice you even if you’re desperate for some PR.

Kick-start Your PR

With midsummer a week away, here’s what you should do; grab hold of some of that sunshine energy and give you and your business a great shot of positivity. Positivity can be infectious and spread like a virus to your client base.

Why not:

  • Send off a handwritten postcard – not a flyer, pretending to be a postcard, mind! – to 10 former clients wishing them a great summer!
  • Send another ten tickets to an exhibition or an open-air theatre performance
  • Dare yourself to do something different with audio or video on your business blog (just like the super-positive Gini Dietrich did this week).
  • Suggest coffee and ice cream at a great downtown café with a valued customer to simply chew the breeze before the holidays
  • Give away a free book (like Danny Brown) did last year so someone can read on the beach this summer


Go on, get creative and think about how you can share some of the positivity virus.

People are people – even business people! And sometimes all it takes it a positive gesture of friendship to communicate that your business is here and cares about clients and prospects. Besuited business dinners, networking events, the hard promotion your latest products only go so far and actions like these don’t really ooze positivity in the same way that a simple human gesture of friendship.

Takeaways

So share something meaningful with your community as summer approaches and watch that positivity spread like a virus. I know from personal experience just how much the Positivity PR virus will benefit your business.

What About You?

What are you doing that communicates and send out positivity right now? Got a business going? Please take a moment to share some tips that we can all benefit from.

Comments

  1. Hi Jon… good ideas. What about sharing your summer reading list. I’m planning to read Eric Qualman’s “Socialnomics” (love his videos at socialnomics.net); Brian Solis’ “Engage” (intriguing discussion on “social objects); and Charlene Li’s new book “Open Leadership How Social Technology Can Transform the Way You Lead” (interested in the transformational case studies). Have a great summer, Jon!

    • @Joan,
      I missed this comment too. So sorry for the delay in responding. I loved your idea of a summer reading list. I’ll be posting this soon. Probably in the week before I take a vacation. I’m planning on having a relaxing July.

      I’ve not read “Engage” yet but it’s on my list. I read Eric’s book about 6 months ago and really enjoyed it. It’s more data-based than a lot of things I’ve read and that’s good for persuading clients. Thanks for the tip about Charlene Li’s book. I’ve not heard of that one and will be checking it out.

      Have a great summer, you too!

  2. Hi Jon… good ideas. What about sharing your summer reading list. I'm planning to read Eric Qualman's “Socialnomics” (love his videos at socialnomics.net); Brian Solis' “Engage” (intriguing discussion on “social objects); and Charlene Li's new book “Open Leadership How Social Technology Can Transform the Way You Lead” (interested in the transformational case studies). Have a great summer, Jon!

  3. Jon, thank you! I was super self-conscious doing that video, but cycling is so much a part of me that I figure I can put aside some vanity to show people what I’m like in real life.

    I’d like to go back to the referral engine post you wrote last week. The ideas in there are invaluable, not just for current clients, but for past, as well. I loved them and will implement some in my own business.

    That being said, in today’s digital age, handwritten anything goes a long way! We keep a stockpile of books in our office that we send after we’ve had a new business meeting, with personal notes inside. It hasn’t always won us the business, but it certainly keeps us top-of-mind for project work.

  4. ginidietrich says:

    Jon, thank you! I was super self-conscious doing that video, but cycling is so much a part of me that I figure I can put aside some vanity to show people what I'm like in real life.

    I'd like to go back to the referral engine post you wrote last week. The ideas in there are invaluable, not just for current clients, but for past, as well. I loved them and will implement some in my own business.

    That being said, in today's digital age, handwritten anything goes a long way! We keep a stockpile of books in our office that we send after we've had a new business meeting, with personal notes inside. It hasn't always won us the business, but it certainly keeps us top-of-mind for project work.

  5. I definitely have made it my goal to start adding video into my blogging before the end of summer – but the prospect absolutely terrifies me…reading this helped just a little :)

    • Hi Kirsten – you’ll love it and its a great time saver in our ‘sound bite’ society. We’ll be posting a blog on how to present, film and edit a video blog over the next week.

  6. kirstenwright says:

    I definitely have made it my goal to start adding video into my blogging before the end of summer – but the prospect absolutely terrifies me…reading this helped just a little :)

  7. Sharon Cain says:

    Another upbeat and vibrant post Jon with some great tips. We often get so immersed in the day to day of our current clients that our former clients can fall off the radar – and, as Gini says, anything handwitten nowadays is very special. Re videos, we’re planning interviews with clients and prospects in some stunning settings and starting courses in vlogging. Have a brilliant summer yourself and thank you.

    • That sounds fabulous Sharon. I’m looking forward to seeing what you come up with. Juggling text, audio and video is not an easy task but I think there are true benefits. Just as much for B2B as B2C to be honest. There’s something about social communication that cuts through all that “best practice” corporate rhetoric.

  8. Sharon Cain says:

    Another upbeat and vibrant post Jon with some great tips. We often get so immersed in the day to day of our current clients that our former clients can fall off the radar – and, as Gini says, anything handwitten nowadays is very special. Re videos, we're planning interviews with clients and prospects in some stunning settings and starting courses in vlogging. Have a brilliant summer yourself and thank you.

  9. Hi Kirsten – you'll love it and its a great time saver in our 'sound bite' society. We'll be posting a blog on how to present, film and edit a video blog over the next week.

  10. That sounds fabulous Sharon. I'm looking forward to seeing what you come up with. Juggling text, audio and video is not an easy task but I think there are true benefits. Just as much for B2B as B2C to be honest. There's something about social communication that cuts through all that “best practice” corporate rhetoric.

  11. Looking forward to seeing your results! It’s a bit of trial and error to begin with. nnAre you on a Mac or PC? I’ve found it easier working with a Mac for this.

  12. Looking forward to seeing your results! It's a bit of trial and error to begin with.

    Are you on a Mac or PC? I've found it easier working with a Mac for this.

  13. @Gini, I missed this comment last week. So much for disqus, eh?nnThanks for the positive feedback. I like your idea of sending on books. Great stuff. I’ll try this too. nnHave you given Highrise a try, yet? I find it an invaluable way of keeping in touch with customers (as well as tracking deals). nnIt works well at getting me out of email, which isn’t very good at keeping track of info.

  14. @Gini, I missed this comment last week. So much for disqus, eh?

    Thanks for the positive feedback. I like your idea of sending on books. Great stuff. I'll try this too.

    Have you given Highrise a try, yet? I find it an invaluable way of keeping in touch with customers (as well as tracking deals).

    It works well at getting me out of email, which isn't very good at keeping track of info.

  15. @Joan, nI missed this comment too. So sorry for the delay in responding. I loved your idea of a summer reading list. I’ll be posting this soon. Probably in the week before I take a vacation. I’m planning on having a relaxing July. nnI’ve not read “Engage” yet but it’s on my list. I read Eric’s book about 6 months ago and really enjoyed it. It’s more data-based than a lot of things I’ve read and that’s good for persuading clients. Thanks for the tip about Charlene Li’s book. I’ve not heard of that one and will be checking it out. nnHave a great summer, you too!

  16. @Joan,
    I missed this comment too. So sorry for the delay in responding. I loved your idea of a summer reading list. I'll be posting this soon. Probably in the week before I take a vacation. I'm planning on having a relaxing July.

    I've not read “Engage” yet but it's on my list. I read Eric's book about 6 months ago and really enjoyed it. It's more data-based than a lot of things I've read and that's good for persuading clients. Thanks for the tip about Charlene Li's book. I've not heard of that one and will be checking it out.

    Have a great summer, you too!

Trackbacks

  1. [...] This post was mentioned on Twitter by Jon Buscall, Jon Buscall. Jon Buscall said: Share some positivity like @GiniDietrich http://bit.ly/bpAD8O or me http://bit.ly/9zhAMI [...]

  2. Jon Buscall says:

    Be positive, be successful in #PR http://bit.ly/9zhAMI

  3. Be positive, be successful in #PR http://bit.ly/9zhAMI RT @jonbuscall

  4. Jon Buscall says:

    Hmm, missed some comments in #disqus. I didn't get emails about these. Still, nice to reply. http://bit.ly/dklEnc

  5. RT @jonbuscall The Positivity PR Virus http://bit.ly/cQ0FB3

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  7. DebDobson says:

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  8. Rob Freeman says:

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  9. RT @ginidietrich: The positivity PR virus by @JonBuscall http://bit.ly/bVLpux

  10. The Positivity PR Virus http://bit.ly/cQ0FB3 @jonbuscall

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