When it comes to succeeding with video you don’t need to have superfantastic equipment, film star looks or a BBC producer at your hands. There are lots of things you can do to achieve the business results that you want with video and this is something I’ve learned first hand working with clients and students over the last few years.
My own approach is to not think of YouTube as an outlet for business advertising. It’s more a place for small businesses to share great content such as information, product reviews, showcase your staff or customers, show a different side of your business and so on. Of course, all this is content marketing, but it’s not glossy, cheesy ads like the traditional 30 second spot.
Listen to this week’s Online Marketing & Communications to find out more about what you need to know to get the most out of video content:
[Right click to download]
Links from the show
- Brilliant video-blogger Michelle Chmielewski, The Observing Participant
- Music Bakery for royalty free music.
- Facebook Attacks: Social Media Crisis Management
- Brett Clay, host of the Actuation Zone, a business trends podcast, writes in with a question about my audio set-up.
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