Regular visitors to this site will know that I’m an avid podcaster. I’ve had the smart and savvy Jamie Wallace on the show twice now and I’ve been encouraging her to try and do something with audio herself for a while now.
Yesterday, Jamie sent me a DM on Twitter inviting me to check out her most recent blog post on content marketing that also included an audio version. It’s embedded here for you to listen:
Now I was watching Arsenal lose to Bayern München in the Champions League at the time the tweet came through but it being Jamie I decided to check the audio out right away. Within seconds Jamie’s voice had taken over the moment and I was focusing solely on this.
Now Jamie is a fantastic writer; I’m a keen reader. However, I let the pace of the audio guide me, the personality of the delivery and content seize my attention and followed it carefully to the very end.
Hand on heart, Jamie, I don’t know if I would have read the same blog post with as much attention to the detail.
Show, Don’t Tell
I mailed Jamie afterwards and tweeted my appreciation to some friends but I wanted to share here just how important a tool voice is. I’ve said time and again how important audio (and video) is to small businesses as it gives us the opportunity to show who we are.
Make no mistake, I’m putting the emphasis on show and not tell here.
Now although Jamie didn’t use the geeky audiosnob gear like I do to record my podcast, simply speaking into the mic on her Mac, the quality is fine and brings a whole new dimension to her content marketing.
This is something that as business people we would be wise to remember.
I encourage you, if you are a small business owner, to try and overcome any hesitation, fear, embarrassment or lack of technological knowhow you might have to give audio, podcasting, internet radio, call it what you will a go.
In that way, visitors who stumble onto your site have a chance of learning about who you and what you can do for them.
This is not about being an awesome salesperson; this is about showing the unique qualities that make you who you are.
Sure, your voice might drive some folks away; but your voice will also resonate with others.
What do you think ?