The reason for this downtime isn’t just an experiment. Unfortunately (or fortunately!), I’ve been too busy with client work and travelling the last few days too get a post out.
Whenever this happens, which is pretty rare, I always get a bit stressed out.
Now whilst this graphic shows a slight downturn in traffic over the week I’ve had to prioritize with other thing, I’m not worried.
Here’s why I’m not concerned.
Targeted Traffic is King
Although I haven’t posted for just over a week, and traffic has been down, I’ve sold more copies of my ebook during the last week than I did in the fourteen previous days.
I’ve also had two more enquiries for consulting work than the previous two weeks when I posted more on this blog.
So despite the less traffic, less Retweets, less Facebook Likes I’m getting more sales and enquiries than the previous two weeks.
So What Does this Mean?
Sure, this is all a bit anecdotal but I’d just like to remind you if you’re a newbie business blogger (or podcaster) not to drown in fear that you’re going to have to publish something everyday. Once you’ve got a pretty hefty treasure trove of posts collected over the years, Google will send you traffic.
Sure, you might lose the social traffic from Twitter and Facebook if you fail to update your business blog, but Google may well (or should?) send you traffic that’s tailored to your keywords. Hence the sales and conversions.
And Here’s the Take Away
Commit to building your blog. Post regularly. But don’t stress if there are times when you have to take a few days away from your site – no matter what the blog gurus tell you.
The content you create will still connect with your readers and visitors to your site months and years after you hit “publish”.
Seventy percent of visitors to this site every day are first time visitors. It doesn’t matter if they discover the blog hasn’t been updated for a week or so. Sure, three months since your last post won’t look so good. But in business, you don’t have to stress everyday about generating blog posts – no matter what the blogging gurus might tell you.
Do You Stress About Posting to Your Blog?
Do you worry about how often you should be updating your business blog ? How’s that working for you ? Do you see a sharp decline in your business leads and sales if you stop publishing? Let me know in the comments.