Comments on: Who Killed Radio? http://jontusmedia.com/who-killed-radio/ Communications, Creative Content, Stockholm Sweden Mon, 6 Sep 2010 11:33:24 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: Jon http://jontusmedia.com/who-killed-radio/comment-page-1/#comment-3127 Jon Wed, 16 Dec 2009 15:40:14 +0000 http://www.jontusmedia.com/?p=1055#comment-3127 @Ari That's a great question. I know the sales agent my client was in discussions with basically went down to the absolute minimum they could do the ad for; they really tried to get them onboard. But at the end of the day it just didn't seem viable to throw what was still a pretty large sum at interruptive radio advertising that isn't exactly super targeted. When Spotify can ensure that all your target group on their network have to hear your ad in order to use the service, it's a no-brainer. And the knock on effect is that radio suffers. They'll have to look at different income streams. I know here in Sweden the big radio stations run a lot of events. In other words, they're using the same model as bands, making sales from appearing live. Mind you, I'm not convinced this works very well for radio. @Ari
That’s a great question. I know the sales agent my client was in discussions with basically went down to the absolute minimum they could do the ad for; they really tried to get them onboard.

But at the end of the day it just didn’t seem viable to throw what was still a pretty large sum at interruptive radio advertising that isn’t exactly super targeted.

When Spotify can ensure that all your target group on their network have to hear your ad in order to use the service, it’s a no-brainer. And the knock on effect is that radio suffers.

They’ll have to look at different income streams. I know here in Sweden the big radio stations run a lot of events. In other words, they’re using the same model as bands, making sales from appearing live.

Mind you, I’m not convinced this works very well for radio.

]]> By: Tweets that mention Who Killed Radio? -- Topsy.com http://jontusmedia.com/who-killed-radio/comment-page-1/#comment-3126 Tweets that mention Who Killed Radio? -- Topsy.com Wed, 16 Dec 2009 15:29:17 +0000 http://www.jontusmedia.com/?p=1055#comment-3126 [...] This post was mentioned on Twitter by Jon Buscall, Ari Herzog Online. Ari Herzog Online said: Commenting on: "Who Killed Radio?" ( http://bit.ly/6qODbc ) [...] [...] This post was mentioned on Twitter by Jon Buscall, Ari Herzog Online. Ari Herzog Online said: Commenting on: "Who Killed Radio?" ( http://bit.ly/6qODbc ) [...]

]]> By: Ari Herzog http://jontusmedia.com/who-killed-radio/comment-page-1/#comment-3125 Ari Herzog Wed, 16 Dec 2009 15:28:24 +0000 http://www.jontusmedia.com/?p=1055#comment-3125 I'm glad you raised radio because here's the thing: If you agree radio content and the salaries of people who create the content is paid the same way as newspapers and TV; namely, without ads (and subscribers to a lesser extent), there'd be no content... my question is what happens if there are no radio ads. Will radio stations fold? Then what does every car in the world do with its radios? I’m glad you raised radio because here’s the thing: If you agree radio content and the salaries of people who create the content is paid the same way as newspapers and TV; namely, without ads (and subscribers to a lesser extent), there’d be no content… my question is what happens if there are no radio ads. Will radio stations fold? Then what does every car in the world do with its radios?

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